More coordination is also needed, as the same communication channels e. For example, an annual report is a useful tool in corporate communications whereas an email newsletter lends itself well to internal communications.
Identifying stakeholders In this section, you should give a detailed description of your main audiences — both external and internal. As to external threats, this could be anything from a fire or explosion at a place of employment, to an oil spill improperly handled by a large oil company, or workplace violence anytime, anywhere.
Communications teams are bombarded by requests from business partners, so how do they prioritize their actions, especially given resource constraints. Use your resources and timescales to set legitimate levels of expectations and outline the case for more dedicated resources.
Statement of purpose It is useful to say up front why you have developed a communications strategy and what you hope to achieve with it. What information do you need that you are not currently supplied with. Example audiences to consider are your staff, funders, key political targets and media.
Everyone would like a higher media and political profile, yet activities aiming towards this may ultimately be self-serving and only communications driven, with no wider impact. Once preliminaries are in place, the project manager can begin to put together the communication plan.
Peter Soeth Dave, I typically build it into the review and ask myself are things going well and should we be doing something differently. This is where it gets fuzzy to me as Cindy pointed out in her comments and as Jaz explained — I would like to incorporate marketing strategies as well.
Understanding this may make it easier to prioritise your communications work. Also, you may want to browse through the other free project management templates available at Bright Hub.
Executive management wanted their communications to accomplish more concrete goals. Creating a short yet comprehensive plan 1 — 2 pages dramatically increases the likelihood that the strategic communication plan will be aligned to priorities and actually used regularly.
How often do you want us to communicate with you.
Incorporate these findings into your next plan. For a great discussion of how to write a scope statement see Eric Stallworth's article, How to Write a Scope Statement. Understanding this may make it easier to prioritise your communications work. The draft should be presented to the board of directors if applicable and upper management for review and approval.
Writing your communications strategy 1. Different projects will require different communication strategies.
For a great discussion of how to write a scope statement see Eric Stallworth's article, How to Write a Scope Statement. For a discussion on setting project objectives, read my article, Project Management Helps Meet Strategic Objectives. The other preliminary that must be taken care of is the stakeholder analysis.
Without this vital information. Each of the organisation’s strategic objectives (from its business plan) can be broken down to show how operations and communications can contribute to delivering the objectives. EG - Objective 1: To provide the best standards of care and support for people using our services.
Strategic planning involves defining a mission, establishing goals and objectives in support of that mission, and creating strategies to attain established goals and objectives. A strategy is a long-term plan of action designed to achieve a particular goal, as differentiated from a tactic or immediate action to be pursued with resources on hand.
♦ Involve the Strategic Communications Advisory Committee in defining the communication program and developing specific goals and action steps. Target audience: Administration; board; staff Budget: Timeline: Responsible persons: Evaluation measures: ♦ Determine a plan format based on the four-step public relations process of research, planning and assessment, communication and evaluation.
strategic directions (or goals) the communication goals most directly relate to.
Please note that this is an outline and not a complete plan, as there are sections that Communications Office staff and administrators need to address, such as budget, timelines. An Example Communication Plan for the Project Manager. written by: Ronda Bowen • edited by: Marlene Gundlach • updated: 7/31/ This article talks about effective communication plans and links to sample communication plans available in the Media Gallery.
Strategic Communications Planning. slide 3 of 3. Putting the Plan Together.Writing a strategic communications plan graphics